Emme Hayes examines how environmental narratives move through outdoor culture.

Her work explores how those narratives shape the way people understand wildlife, ecosystems, and climate responsibility. With a background spanning computer science and data infrastructure, digital media and design, apparel manufacturing, and backcountry education, Emme approaches the outdoors not as scenery but as a living system shaped by narratives, incentives, and human behavior.

She founded Articles In Common as a circular lifestyle. What began as a curated resale marketplace has evolved into a circular commerce platform designed to extend the life of outdoor gear while directing revenue toward climate and wildlife initiatives.

Through Wild for Climate, Emme introduces conversations about wildlife, climate, and coexistence into outdoor culture, examining how environmental narratives move through the outdoor world and influence what communities choose to protect.

Across all of her work, Emme explores a central question: How do the stories outdoor culture tells about nature shape what it ultimately chooses to care for?

Creative Direction

Culture & Narrative Strategy

Articles In Common

Wild for Climate

Granola Dogs