Emme Hayes is a creative strategist and founder of Articles In Common, building an ecosystem designed to bring the outdoor world back into focus around wildlife and climate reality. Her work centers clarity, cultural critique, and system design to challenge the gear driven mindset that has dominated outdoor culture for decades.

Through Articles In Common, she created a community driven circularity model that uses resale to fund wildlife and climate work while confronting overconsumption in mountain sports. Through Wild for Climate, a women led independent media and activation platform, she brings climate truth, wildlife issues, and cultural accountability into outdoor spaces that have avoided these conversations for years.

Her practice moves fluidly between creative strategy, culture work, and systems building, helping outdoor organizations, educators, conservation groups, and values led brands align their mission with the wild beings and ecosystems they exist to protect. Emme’s work calls the outdoor world to move with more honesty, more responsibility, and a deeper respect for the living planet that make our time outside possible.